This project is a campaign designed to promote Homework Night for UCO Design students. It is an event focused on support, feedback, and community. Spanning social media posts and posters, this campaign uses playful, seasonal language and rustic typography to reframe homework as something engaging rather than overwhelming.
Each piece functions both as a reminder and a motivator, reinforcing the idea that students aren’t alone in their work. By combining humor, strong visual hierarchy, and cohesive messaging, the campaign builds awareness while inviting students to participate, get help, and stay on track in a supportive, creative environment.